Tag Archives: amazon

The Top 20 Most Notable E-commerce Moments

Happy birthday E-commerce!

E-commerce turns 20 this year (if you count it’s birth being the introduction of selling books and pizza delivery online), and I think we can all agree it’s is anything but a few years past “minor” status. E-commerce is an integral part of our lives, credit card bills, and doorsteps. Check out the following infographic for some of my favorite moments in e-commerce of the last two decades.

e-commerce timeline 1979 – Michael Aldrich invents online shopping.

1991 – Swreg creates the first online merchant account for selling software. 1994 – First ecommerce transaction by NetMarket.

1994 – Online pizza ordering and delivery made available by PizzaHut 1994 – Amazon is born.

1994/1995 – The first third-party services for processing online credit card sales began to appear (i.e. First Virtual and CyberCash).

1995 – Verisign begins developing digital IDs, or certificates, that verify the identity of online businesses. Verisign later certified that a Web site’s e-commerce servers were properly encrypted and secure.

1995 – eBay launches.

1996 – Just one year later, with two full-time employees, eBay sells $7.2 million worth of goods online.

1997 – Paypal launches first online payment method.

1999 – Zappos, the first online shoe retailer, comes onto the scene to lead e-commerce apparel sales.

2000 – Amazon offers its platform to other retailers and resellers.

2005 – Shop.org announces term “Cyber Monday”.

2005 – Product video comes onto the scene to show more in-context views of products sold online.

2008 – The Great Recession begins in Q3, threatening businesses’ profits, especially online retailers. The economy shows signs of recovery four years later in 2012.

2008 – Groupon is launched, changing the way deals are found and sold online.

2009 – Amazon acquires Zappos.

2011 – 360 product photography comes onto the scene to allow shoppers to see additional angles of items before buying.

2013 – An interactive 3D product experience is developed for brands to use to allow shoppers to see every last angle of an item.

2017 – Amazon plans to launch drones in order to provide what CEO Jeff Bezos calls “Amazon Prime Air”.

Lastly, here’s another cool infographic on e-commerce and its “rich” history. Pun intended.

chester-cheetah

It’s not easy being cheesy – how to create a better brand experience than a million dollar retailer

I remember being 12 and getting my arm stuck in a vending machine after my 6oz bag of Cheetos got its corner wrapper caught in the twist of death. It wasn’t that I loved the feeling of my tender, tweenaged under-arm skin being pinched, but rather the fact that I adored those dusty orange, deep-fried corn niblets. Cheetos’ jazzy carnivorous front man, Chester, has always stood out to me, as questionably related mascots of food brands should (here’s lookin’ at you Count Chocula). It’s no revelation that branded experiences guide everyday buying behavior. Furthermore, it’s no secret that, without branding, some shopping experiences turn into an uninspired browse down the generic cereal aisle. As Chester sits atop his swirly perch and beckons my name through the glass, I contemplate mega, mega-retailers whose brand experiences leave something to be desired.

In 1994, Amazon came onto the playing field like a juiced-up sophomore with his homecoming date in the stands. Amazon’s hormones raged, and his harem of products built the biggest vending machine ever. That is when the problem arose for brands; as a brand, “how do I separate myself from all the other brands that basically copied me, and now sell it for slightly cheaper?”

Nike was one of the first to figure out that, if a customer buys from its own online store, they make three times the profit. What most brands do not realize, is that the distributors and large retailers are not scared of the brand selling their own merchandise, but are really worried about being undercut by Amazon’s good looks and being attacked by a rogue Amazon drone.

Now, what we are left with, is a whole bunch of high-end brands that have never dealt with the pain of being a retailer. The new goal for brands is to create a better experience than billion dollar retailers. The answer: allowing customers to engage with products in a new way that leaves Amazon’s hands clean of orange dustiness. Just like the new Coke Freestyle machines that have 300 flavors, the future of eCommerce looks bright. One of their newest shining stars has emerged, click here to get the full experience.

Shoe-spin

Introducing 3D Product Imaging

Seattle, WA – May 13, 2014 – Seattle start-up 3D Product Imaging has proudly announced the next wave of online customer interaction with their patent-pending 3D scanning process and interactive online viewer. Designed to create a more engaging customer experience, 3D Product Imaging is the first to offer a high-quality, fully rotational, seamless 3D image for online retailers.

From their experience at Amazon’s product imaging department, 3D Product Imaging’s founders have observed firsthand that advanced viewing technology increases the time a customer spends on a product page, produces a higher conversion rate, and reduces product returns. “After years of research,” commented co-founder Darrick Morrison, “we have finally found a way to replicate the in-store purchase experience online by giving customers total control of their viewing experience.”

3D Product Imaging offers a full scanning-to-viewing solution, including a very lightweight, cross-browser, no plugins required, interactive image viewer at prices comparable to existing product 360-degree photography and demo videos. With built-in behavior tracking and heat mapping, 3D Product Imaging is able to capture rich data about how customers interact with a product.

This cutting-edge technology offers brands the opportunity to get ahead of the competition by being among the first to embrace this exciting new technology. The company is now preparing to launch this product in the hands of a few initial clients and are looking for more first movers. We invite you to learn more by reaching out to us at www.3dproductimaging.com or contacting our CEO, Darrick Morrison, at darrick@3dproductimaging.com.

About 3D Product Imaging, Inc.

Established in 2013, 3D Product Imaging, Inc. is a Seattle-based startup revolutionizing the online product sales space. Pairing photo-realistic 3D product scanning with an interactive viewing experience, 3D Product Imaging offers online brands the ability to increase customer engagement to fuel greater conversions and reduce the number of product returns. From the 9Mile Labs accelerator, 3D Product Imaging is working closely with some of Seattle’s best entrepreneurial leaders. With experience from some of Seattle’s best startups including Amazon and Tableau, the founders are ready to hit the ground running, working with ecommerce brand partners to launch the technology on sites later this spring.